25 - 1 Marks: 1 Which of the following is NOT a source of...

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1 Marks: 1 Which of the following is NOT a source of information for a typical Marketing Information System? Choose one answer. a. Internal data b. Marketing intelligence c. All of these are sources of information for a typical marketing information system. d. Acquired databases e. Marketing research Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is one of the three typical uses for information in a marketing information system as described in class? Choose one answer. a. To serve as a resource for investors b. To make ad-hoc changes in the competitive environment c. To generate routine reports showing progress toward meeting marketing goals. d. These are all uses for information in a typical marketing information system. e. To create jobs for information technology professionals Correct Marks for this submission: 1/1. Question 3 Marks: 1 ____________ attempts to identify new business opportunities by analyzing data from past transactions?
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Choose one answer. a. Data mining b. Exception reporting c. Quarterly reporting d. Environmental scanning e. Routine reporting Correct Marks for this submission: 1/1. Question 4
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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25 - 1 Marks: 1 Which of the following is NOT a source of...

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