26 - 1 Marks: 1 Which of the following is NOT a typical...

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1 Marks: 1 Which of the following is NOT a typical application of data mining as discussed in class? Choose one answer. a. Product abandonment b. Market basket analysis. c. Customer acquisition d. Customer abandonment e. Customer retention Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is NOT a source of information for a typical Marketing Information System? Choose one answer. a. Marketing intelligence b. Acquired databases c. Internal data d. Marketing research e. All of these are sources of information for a typical marketing information system. Correct Marks for this submission: 1/1. Question 3 Marks: 1 Lands End is a successful mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from
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past mail order shipments, they were able to locate the new stores in areas where many of their customers already lived. This is an example of? Choose one answer. a. Data manipulation b. Environmental scanning c. Exception analysis d. Data Mining e. GIGO Correct Marks for this submission: 1/1. Question 4
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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26 - 1 Marks: 1 Which of the following is NOT a typical...

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