27 - 1 Marks: 1 Which of the following is NOT a typical...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marks: 1 Which of the following is NOT a typical application of data mining as discussed in class? Choose one answer. a. Market basket analysis. b. Product abandonment c. Customer acquisition d. Customer abandonment e. Customer retention Correct Marks for this submission: 1/1. Question 2 Marks: 1 BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _____________ in a marketing information system? Choose one answer. a. Internal information b. Marketing intelligence c. Computer hardware and software d. Decision makers e. Acquired databases/internet Correct Marks for this submission: 1/1. Question 3
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marks: 1 Which of the following is NOT a source of information for a typical Marketing Information System? Choose one answer. a. Internal data b. Marketing intelligence c. Computer systems d. Acquired databases e. Marketing research Correct Marks for this submission: 1/1. Question 4
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

Page1 / 5

27 - 1 Marks: 1 Which of the following is NOT a typical...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online