28 - 1 Marks: 1 What do we mean when we speak of the 80/20...

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1 Marks: 1 What do we mean when we speak of the 80/20 rule? Choose one answer. a. The first 20% of a firms customers buy 80% of its products. b. A small fraction of a firm's customers provide a large fraction of a firms sales c. Exactly 80% of a firms customers account for 20% of its sales. d. Exactly 80% of a firms sales come from 20% of its customers e. 80% of a store's revenue should be cost, 20% of a store's revenue should be profit. Correct Marks for this submission: 1/1. Question 2 Marks: 1 According to your instructor, how many segments should a company target? Choose one answer. a. You should target one market segment for each product the company offers. b. You should determine what is the normal number of segments targeted by companies sharing the same NAICS code with you and use that at a guideline for how many segments to target. c. You can only 'target' one segment. The rest are secondary markets. d. As many segments as you can afford to target. e. The number that allows you to maximize profits with the resources available to you. Correct Marks for this submission: 1/1. Question 3 Marks: 1
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The Boston Consulting Group matrix is a 2x2 matrix with four positions: cash cows, stars, problem children (or question marks) and dogs. When looking at market segments, the portfolio approach is a useful tool for: Choose one answer. a. identifying market segments that are currently profitable, but may not be profitable in the future. b. Identifying new market opportunities
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28 - 1 Marks: 1 What do we mean when we speak of the 80/20...

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