30 - 1 Marks: 1 OK, so you have successfully divided the...

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1 Marks: 1 OK, so you have successfully divided the potential market into three distinct market segments. What do you do next? Choose one answer. a. Subdivide each segment into usable market niches b. Develop a low cost strategy for each market. c. Create specific product/market offerings to satisfy unmet needs in each segment d. Congratulate yourself on a job well done and ask your boss for a raise. e. Identify ways that potential customers in each segment are similar to each other with respect to your product. Correct Marks for this submission: 1/1. Question 2 Marks: 1 Which of the following is a condition that must be met before you can consider a group of people to be a market segment? Choose one answer. a. There must be a large number of people in the segment. b. They must be the same as each other. c. They must have a similar VALS profile. d. They must be able to communicate with each other. e. They must be different from people who are not in the segment in some meaningful way. Correct Marks for this submission: 1/1. Question 3
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Marks: 1 Many national magazines such as Time or Business Week contain have advertising that is different depending on where in the country the magazine is purchased. These regional editions are useful for marketers trying to communicate with customers who have been segmented according to ____________? Choose one answer.
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30 - 1 Marks: 1 OK, so you have successfully divided the...

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