31 - 1 Marks: 1 The Myers-Briggs personality inventory is...

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1 Marks: 1 The Myers-Briggs personality inventory is one typology discussed in class. Which of the following is NOT one of the dimensions of the Myers Brigs personality inventory? Choose one answer. a. Optimist-pessimist b. Extrovert-Introvert c. Judgment-perception d. Sensing-Intuitive e. Thinking-feeling Correct Marks for this submission: 1/1. Question 2 Marks: 1 One of the ways that attitudes about a product change over time is through ________________ or observing how others react to the product? Choose one answer. a. Conceptual learning b. College learning c. Post purchase evaluation d. Experiential learning e. Trial and error Correct Marks for this submission: 1/1. Question 3 Marks: 1
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What is the essence of the loss aversion principle discussed in class? Choose one answer. a. People will double their bet after taking a loss in order to win their money back. b. People will enjoy spending money more if they earned it than if they received it as a gift. c. People prefer to discard obsolete products when newer products are available. d. People will work harder to avoid a loss than they will to achieve an equivalent gain. e. People will be angry if they find out they paid too much money for a product.
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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31 - 1 Marks: 1 The Myers-Briggs personality inventory is...

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