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Unformatted text preview: 1 Marks: 1 Which of the following would be considered a higher-level need according to Maslow's hierarchy of needs? Choose one answer. a. Safety b. Self Actualization c. Food and water. d. Shelter. e. Physiological Correct Marks for this submission: 1/1. Question 2 Marks: 1 One of the ways that attitudes about a product change over time is through ________________ or observing how others react to the product? Choose one answer. a. Post purchase evaluation b. Conceptual learning c. Trial and error d. Experiential learning e. College learning Correct Marks for this submission: 1/1. Question 3 Marks: 1 According to your instructor, which of the following is one of the LEAST important influences on the consumer buying process? Choose one answer. a. Advertising b. Social factors c. Psychological factors d. Situational factors e. Motivation Correct Marks for this submission: 1/1. Question 4 Marks: 1 Zach hates the sport of soccer. He especially dislikes the Brazilian national team. He makes it a point never to wear anything that looks like soccer clothing, especially if it is in the colors of the Brazilian team. For Zach, the wear anything that looks like soccer clothing, especially if it is in the colors of the Brazilian team....
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This note was uploaded on 09/22/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.
- Spring '07