Mind Control and Persuasion 10 19 10

Mind Control and Persuasion 10 19 10 - 10/19/2010 Mind...

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10/19/2010 Mind Control + Prejudice Ch 6, 7, 8 (Prejudice) Dissonance o Induced Compliance o Effort Justification Subliminal Persuasion o Effects of Subliminal Perception o Subliminal Persuasion as Ineffective Stereotyping + Prejudice o Definitions o Classic Research Dissonance o Festinger’s Dissonance Theory Inconsistency is aversive It motivates efforts to restore consistency Two Principal Coping Strategies: Rationalization/self-justification o Smoking keeps me thin Attitude and belief change o Deny existing evidence Classic Dissonance Studies o Effort Justification
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10/19/2010 Basic Logic: Difficult or Unpleasant Activity + Lack of Justification = Attitude Change People come to love what they have suffered for o Aronson + Mills (1959) Classic Experiment Initiation Experience All were women You will be involved in a frank discussion on human sexual behavior and your behavior with peers Go through brief testing phase (initiation) o If one was challenging, the participants will like being a part of the discussion even more ********* o Easy initiation – created no need for justification because no
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Mind Control and Persuasion 10 19 10 - 10/19/2010 Mind...

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