Social Cognition 9 23 10

Social Cognition 9 23 10 - 9/23/2010 Social Cognition...

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9/23/2010 Social Cognition Chapter 5 Generalized Dual Process Model Cognitive Miser Model o Key Moderators Automatic Reactions o Recency Principle o Chronicity Principly What is Social Cognition? o Social Cognition The study of how we interpret, analyze, remember, and use information about the social world Allow us to study cognitive processes through behavior Focus on cognitive processes used when thinking about social targets Study of cognitive process by which we interpret information about other people Gilbert’s Dual Process Model o GET DIAGRAMS FROM MARIA o Motivated Tactician Model In most cases, we prefer to use as few cognitive resources (processes) as possible When we can solve problems without effort, we will frequently do so Both motivation and free cognitive capacity are necessary to engage in deliberative thought Ex: selecting a seat in class – gut response, habitual response What determines whether we engage in effortful deliberations o 2 key Moderators (moderators determine when a process is engaged or disengaged)
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9/23/2010 Ex: the light switch – moderator for lighting 1) Motivation – humans as “satisficers” (Simon) A solution that is good enough – sitting example; just sit where is available. 2) Capacity – constraints on working memory (7 +/- 2) Reduce capacity which will reduce ability to engage in conscious deliberation The Human Advantage o We get both automatic (non-conscious) and controlled (deliberative) processing o Automatic processing is “quick and dirty” But we also get rational, deliberative system o Conscious, rational analysis can account for more information but is a slower process How is social cognition an advance? o Removes the “obvious” objectivity of social perception o We normally experience our judgments and impressions of others as objective, stimulus-driven and self-evident We perceive our initial, or gut, response is true o Impression formation occurs so automatically that we fail to appreciate its constructive aspects o One focus of social cognition: dismiss the MYTH of objectivity in person perception 4 components of Automatic Reactions aka Gut Response o 1) Efficient - reactions don’t take a lot of time or cognitive capacity to do Typing or texting Comes with practice Driving Reading – don’t have to work to get the word out of the letters These become a highly efficient process
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9/23/2010 o 2) Unintentional - reactions that occur without an explicit desire, goal, or intention to
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This note was uploaded on 09/20/2011 for the course PSY 221 taught by Professor Hugenberg during the Fall '08 term at Miami University.

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Social Cognition 9 23 10 - 9/23/2010 Social Cognition...

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