Stereotyping and Persuasion 10 26 10

Stereotyping and Persuasion 10 26 10 - 10/26/2010...

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10/26/2010 Stereotyping + Prejudice I. Effects of Stereotyping on Perceivers II. History of Prejudice in the U.S III. Implicit vs Explicit Prejudice o Dual systems of learning o What I v. E predict Midterm #2 Content: 5, 6, 7, 8 o Social Cognition o Attitudes + Persuasion o Prejudice o 65% lecture, 35% book o Research examples – they come from lecture not book o Book – broad concepts on relative theories o Persuasion – DUAL PROCESS MODEL Focus on info with that not on low balling Effect of Stereotyping for Perceiver o 1. Biased Interpretation Behavior interpreted in reference to stereotypes o Stereotypes change the way we interpret behaviors o Sagar + Schofield study Pictures + vignettes of interracial interactions in ambiguous behaviors Manipulated the race of the depicted actors Act is more interpreted more aggressive o When there is an interracial interaction
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10/26/2010 o 2. Biased Explanation or Attribution Behavior may be explained differently, depending on its stereotypicality Study Ex Von Hippel o Continue this sentence Mary got an A+ on the calc exam… Finished with – Bob got an A+ on the calc exam… Males are better at math o Words the imply causality in women– for ex: because Give reason o For men – no causality reasoning, he then went to work Stereotypes can determine what we need to explain and when we do explain
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Stereotyping and Persuasion 10 26 10 - 10/26/2010...

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