Social Influence 11 2 10

Social Influence 11 2 10 - Social Influence The Power of...

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11/2/2010 Social Influence The Power of the Situation Conformity o Definitional Issues o Why We Conform Informational Social Influence Normative Social Influence o Factors that Influence Conformity Application Paper o Describe real-world event o Explain social psych theory relevant to event o Use theory to explain event o 5-7 pgs, worth ½ of a test Social Influence o The exercise of social power by a person or group to change the attitudes or behavior of others in a particular direction Can be: peer pressure Doesn’t have to be: big and overt o Jonestown Mass Suicide “Drink the Kool-Aid” 912 individuals committed revolutionary suicide Nov 18, 1978 Jim Jones’ town in South America Cyanide Laced Kool-Aid Got 1000 to follow him to his camp Conditions were difficult
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11/2/2010 Got to the point that the government had congress person go visit o Return to shut down the camp o Murdered the congressman and then initiated the suicide The majority voluntarily drank the poison – a number were children; parents first gave it to their children o The Heaven’s Gate Cult 32 members committed mass suicide
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Social Influence 11 2 10 - Social Influence The Power of...

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