o semana 9.docx - Caso Lavadoras Maytag Las lavadoras Maytag es una marca de lavadoras reconocida como una de las mejores a nivel mundial La empresa

o semana 9.docx - Caso Lavadoras Maytag Las lavadoras...

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Caso: Lavadoras Maytag Las lavadoras Maytag es una marca de lavadoras reconocida como una de las mejores a nivel mundial. La empresa SPower S.A., desea introducir esta marca en sus tiendas de Lima. Una de las estrategias que optará para una buena aceptación en el mercado, es invertir en publicidad pues sabe que la publicidad influye en la actitud del comprador. El área de Marketing, conjuntamente con el área de ventas pone a prueba la estrategia durante 10 meses. Los resultados se muestran en el siguiente cuadro. Lavadoras vendidas (cientos de unidades) 160 440 280 705 340 375 405 538 185 180 Gastos en publicidad (cientos de nuevos
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  • Fall '08
  • Staff
  • Gerente, Gasto, Maytag, Maytag Las, SPower S.A.

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