MKTG Mini Quiz04

MKTG Mini Quiz04 - All4 BruceCo is a company that makes products for the coffee industry They subscribe to a clipping service that monitors

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All 4 BruceCo is a company that makes products for the coffee industry. They subscribe to a clipping service that monitors newspapers in major cities around the world for articles related to the coffee industry. This is an example of _____________ in a marketing information system? b. Marketing intelligence Yuli is the California regional manager for a suntan lotion company. Currently the company does not have a distributor in San Francisco. Yuli will use the company's marketing information system to decide whether or not to add a distributor in Northern California. This is an example of a(n) ___________ decision? d. Ad-hoc One of the major issues in designing computer systems to support a marketing information system discussed in class is? d. Who has permission to enter and/or edit information in the database. Which of the following is NOT a source of information for a typical Marketing Information System? b. Computer systems Which of these is NOT an 'environment' typically covered in an environmental scan? d. Promotion One of the main ADVANTAGES of a questionnaire for collecting data is? b. The data is easy to tabulate The main advantage of primary data is that b ? b. It addresses your specific research question. Which of the following sampling techniques is a nonprobability sample as listed in your text? b. Quota sample The major advantage of secondary data is that…? c. It is immediately available. Which of the following research techniques is most likely to be used in exploratory research? a. Ethnography Which of these is NOT an 'environment' typically covered in an environmental scan? b. Profit picture
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BruceCo is a company that makes products for the coffee industry. They subscribe to IRI's (Information Research incorporated) marketwatch newsletter to help them understand what is happening with coffee in retail stores. This is an example of _____________ in a marketing information system? d. Syndicated reports Which of the following is NOT a source of internal data used in a marketing information system? d. Google searches Which of the following is one of the three typical uses for information in a decision support system as described in class? a. To support ad-hoc or one of a kind decisions. Why is it important to understand the assumptions that went into the research when you are making recommendations? a. So you don't overgeneralize - or read more into the data than is actually there What is the difference between a research objective and a management objective as described in your text? e. A research objective provides an answer to a specific question, a management objective may require
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This note was uploaded on 09/20/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Quiz04 - All4 BruceCo is a company that makes products for the coffee industry They subscribe to a clipping service that monitors

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