MKTG Mini Quiz09

MKTG Mini Quiz09 - All9 _ is all of the activities directly...

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_______________ is all of the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business purposes? d. Retailing Which theory of retail evolution proposes that retail stores become successful and upgrade their product lines (and prices) it creates an opportunity for a new, low cost retail form to enter the market? e. The wheel of retailing Bruce went shopping at the Hermes store in New York City. This is a very high end fashion store. When he entered the store, an associate asked him what he was looking for. She then escorted Bruce to the neckwear department and had him sit (with a cup of coffee) while she brought out a selection of neckties she thought he might like. After Bruce paid for the neckties, the store had the packages shipped to Bruce's hotel. This is an example of _____________ retailing? e. Full service When I was a young man (not too long ago) Big Box retailers - very large, free-standing specialty stores were very popular. Today many of these stores such as Toys'R'us and Party Supplies Warehouse, stand empty. This could be explained according to ____________? e. The retail life cycle In class we talked about how merchandise assortments can be described in terms of breadth and depth. How would you classify Borders bookstore y a large retailer that carries hundreds of books in several different categories as well as videos, CDs and games? d. Broad and deep Which element of the promotional mix usually compromises the smallest part of the promotions budget? a. Public relations Which promotional role might be most appropriate for a product in the introductory stage of the product life cycle? b. Inform Which of the following is NOT a major barrier to the execution of integrated marketing campaigns? e. It requires the development of a creative platform to coordinate marketing messages throughout the company Which promotional role might be most appropriate for a product in the decline stage of the product life cycle? b. This is a trick question - a company is unlikely to spend money on promotion when a product is in the decline stage. Which element of the promotional mix usually compromises the largest part of the promotions budget?
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This note was uploaded on 09/20/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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MKTG Mini Quiz09 - All9 _ is all of the activities directly...

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