MKTG Mini Quiz12

MKTG Mini Quiz12 - ALL12 What is the relationship between...

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ALL 12 What is the relationship between the strategic planning that occurs at different levels in an organization? e. Lower-level strategic plans must fulfill what is called for in higher-level strategic plans. The SWOT analysis can be used to develop marketing strategies by ____________? d. Building on a strength One of the reasons there is confusion between the marketing plan and the business plan is that b. These are all reasons why there is confusion between the marketing plan and the business plan for an organization? The SWOT analysis can be used to develop marketing strategies by ____________? a. Minimizing a weakness or a threat A major difference between a business plan and a marketing plan is that a Business plan will include ________ while a marketing plan will not? e. Strategies for each functional area According to a Harvard Business Review article by Nohria, Joyce and Roberson, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies tend to have flat and flexible ____________? e. Organizational structures In order to be useful, criteria used to measure progress toward a goal should be all of these EXCEPT? e. Adaptable A ___________ is the criteria against which progress toward a goal is measured? c. Metric When developing contingency plans, the ____________ scenario assumes that everything that could go either right or wrong goes right? d. Best case According to the material presented in class, there are two things you need to know about a number if you are planning on using it as a metric. One of them is? c. What is the trend?
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The product market growth matrix suggests four strategies based on customers and products. Which of the following is the riskiest of the basic strategies suggested by this approach? Choose one answer. a. Diversification In a multi-market, multi-product firm such as the Nestle Corporation, what is the highest level at which strategic planning might take place? b. Corporate level
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MKTG Mini Quiz12 - ALL12 What is the relationship between...

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