sm.docx - QUESTION NO-1a UNILEVER BCG MATRIX 1 STARS-ICE CREAM Unilever personal care segment is stars because its market share is growing every year

sm.docx - QUESTION NO-1a UNILEVER BCG MATRIX 1 STARS-ICE...

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QUESTION NO-1a UNILEVER BCG MATRIX 1. STARS: -ICE CREAM Unilever personal care segment is stars because its market share is growing every year and mentioned division generate highest chunk of revenue for the company. In terms of geographical segment Asia segment is producing highest revenue around 40% of company total revenue . Asia geographical division also comes into the fold of stars.
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Unilever has the first mover advantage in the capital-intensive ice-cream segment. With around 65% market share , it is the only major operator in the industry. The company is in the process of increasing production capacity and strengthening its distribution channel. 2. QUESTION MARK: -FROZEN FOODs Unilever food segment fall into the category of question mark. Food segment market share of Unilever is declining every year, despite of high industry sales growth rate. Unilever must focus on this segment to turn this division into star because the industry has the potential to grow in terms of sales. Company ought
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