MGMT 322 HW 13 14 15.docx - HW Chapter 13,14,15 Marketing Channel Supply Chain Management and Retailing 1 Which level of distribution intensity is

MGMT 322 HW 13 14 15.docx - HW Chapter 13,14,15 Marketing...

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HW Chapter 13,14,15: Marketing Channel, Supply Chain Management; and Retailing 1/ Which level of distribution intensity is appropriate for a shopping (mid-level involvement) product? A/ Direct to consumer (DTC) distribution B/ Exclusive distribution C/ Selective distribution D/ Intensive distribution 2/ Agents and brokers work on a fee or commission based inventive system, but do not take physical title the goods they are selling. True / False 3/ Retailers are categorized by the width and depth of their product assortment in terms of product lines. 4/ A firm using Agents & Brokers instead of their own sales force reflects which factor affecting channel choice? A/ Product factor B/ Market factor C/ Producer factor D/ Distribution factor. 5/ This component of the retail marketing mix is related to atmospherics. Presentation 6/ This member of a firm’s supply chain is upstream from the marketer/ producer.
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