HW Chapter 13,14,15: Marketing Channel, Supply Chain Management; and Retailing1/ Which level of distribution intensity is appropriate for a shopping (mid-level involvement) product? A/ Direct to consumer (DTC) distributionB/ Exclusive distributionC/ Selective distributionD/ Intensive distribution2/ Agents and brokers work on a fee or commission based inventive system, but do not take physical title the goods they are selling. True / False 3/ Retailers are categorized by the width and depth of their product assortment in terms of product lines. 4/ A firm using Agents & Brokers instead of their own sales force reflects which factor affecting channel choice? A/ Product factorB/ Market factorC/ Producer factorD/ Distribution factor. 5/ This component of the retail marketing mix is related to atmospherics. Presentation6/ This member of a firm’s supply chain is upstream from the marketer/ producer.