CHAPTER 7 EVENT.doc - CHAPTER 7 Please answer the following...

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CHAPTER 7 Please answer the following questions. You are required to type in Microsoft Word and upload here. 1. Explain the 3 method in deciding budget. i. Judgmental approach ii. Competitive Parity approach iii. Objectives and Strategy approach 2. Describe the definition of promotion. Promotions literally means to move forward or to advance. In the marketing context, it refers to all the communication activities that an event director can use to tell the target market about the benefits of the event and consequently advance its sales. 3. State 6 roles of promotion mix. i. Create or enhance a positive image. ii.
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