Lecture 28 (Fri, Nov 9)_Math 125 FILLED IN.pptx - Chapter...

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Chapter 13: Marketing: The Customer Focus
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Looking Ahead…The End is in Sight! Next week – March 5 th & 7 th : Marketing Concepts & Strategies; Operations Management Tuesday, March 12th: Phase 3 Work Day – Marketing & Operations March 14 th , 19 th , & 21 st : Accounting and Finance March 26 th : Phase 4 Work Day – Finance & Accounting; Finalize Report March 28 th : Ethics & Social Responsibility; ***Business Plan due*** April 2 nd : Final Exam Review April 4 th : Study Session with Instructor (optional) April 13 th : Final Exam
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Looking Ahead…Phase 3 Worksheet (March 12 th ) Focus: Marketing & Operations Marketing Section 1. Target Market – describe your primary target market using segmentation variables such as demographics, geography, psychographics, and behaviour/benefits and explain why you chose this market. 2. Competitive Advantage – choose a cost, differential or niche competitive strategy and explain why. 3. Marketing Mix (4Ps) – product, pricing strategy, placement (distribution) strategy, promotional strategy
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Today’s Learning Outcomes Explain the marketing concept and relationship marketing. Understand how managers create a marketing strategy . Explain the marketing mix (4Ps) . Summarize how consumers and organizations make buying decisions . Examine the five basic forms of market segmentation . Consider some of the future trends in marketing.
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Political Economic Social Technological Environmenta l Legal Planning Organizing Leading Controlling Human Resources Marketing Operations Finance Functional Areas of Business: Marketing Corporate Strategy
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Careers in Marketing Management (Brand, Retail, Account, Project…) Advertising Sales Public Relations Communications Consumer Behaviour Market Research Market Analyst Marketing Strategy Online Marketing
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What is marketing? The Concept. The Customer. The Connection. 7
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Marketing is more than advertising… … but advertising is everywhere! Short History of Marketing
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What is marketing? Marketing: the __process_ of __discovering__ the needs and wants of potential buyers and customers and then _providing__ goods and services that meet or exceed their expectations. Marketing is about _creating __ _exchange_ where two parties trade something of value to satisfy their respective needs.
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Using the ‘Right’ Principle to Encourage an Exchange Getting The “Right” Goods or Services Getting The “Right” Goods or Services To The “Right” People To The “Right” People At The “Right” Place, Time, and Price At The “Right” Place, Time, and Price Using The “Right” Promotion Techniques Using The “Right” Promotion Techniques
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  • Fall '19
  • Marketing, Customer relationship management, Marketing & Operations, Marketing Concepts & Strategies

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