Unformatted text preview: provide information, and obtain feedback ii. Planned: organized solutions to problems that are discovered and logistics are thought out iii. Performance: based on actual policies and performance; responsive to community concerns iv. Public Interest: mutually beneficial to the organization and the public; alignment of organization’s self-interest with the public’s concerns and interests v. Two-way communication: dissemination of informational materials and solicits feedback vi. Strategic Management of Competition and Conflict: integral part of decision making by top management; involves counseling and problem solving at high levels; managing competition and conflict IV. Public Relations as a Process a....
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- Fall '06