PubSpeakNotes5

PubSpeakNotes5 - - Limit alternatives- Seek a response...

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Evidence and Research Testimony - Expert - Lay - Prestige - Reluctant (the most credible form of testimony) - add ethos Facts - Documented - Concrete - Support logos Statistics - Frequency - Proportion - Averages - Mean - Median - Mode December 14 at 2pm Tuesday FINAL EXAM ______________________________________________________________________ 5 sources on persuasive speech must have publisher and published date MUST CITE What is Persuasion? Seeks to influence - Attitudes - Beliefs - Behaviors - Influence choices
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Unformatted text preview: - Limit alternatives- Seek a response Increase your chances- Personal relevance- Personal benefit- Strong attitudes- High involvement- Seek small changes- Bolster credibility- Appeal to contentment- Highlight rewards Persuasion and Ethics- Ethical persuasion recognizes and respects audience members' free choice.- Manipulation- Coercion Elaboration Likelihood- Central processing- Motivated- Interested- Critical- Peripheral proccessing- Confused- Disinterested- Bored...
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This note was uploaded on 09/21/2011 for the course COMM 2400 taught by Professor Staff during the Spring '11 term at SPSU.

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PubSpeakNotes5 - - Limit alternatives- Seek a response...

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