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Unformatted text preview: - Limit alternatives- Seek a response Increase your chances- Personal relevance- Personal benefit- Strong attitudes- High involvement- Seek small changes- Bolster credibility- Appeal to contentment- Highlight rewards Persuasion and Ethics- Ethical persuasion recognizes and respects audience members' free choice.- Manipulation- Coercion Elaboration Likelihood- Central processing- Motivated- Interested- Critical- Peripheral proccessing- Confused- Disinterested- Bored...
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- Spring '11
- Rhetoric, Ethical Persuasion, Persuasion and Ethics, Tuesday FINAL EXAM