This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: - Limit alternatives- Seek a response Increase your chances- Personal relevance- Personal benefit- Strong attitudes- High involvement- Seek small changes- Bolster credibility- Appeal to contentment- Highlight rewards Persuasion and Ethics- Ethical persuasion recognizes and respects audience members' free choice.- Manipulation- Coercion Elaboration Likelihood- Central processing- Motivated- Interested- Critical- Peripheral proccessing- Confused- Disinterested- Bored...
View Full Document
This note was uploaded on 09/21/2011 for the course COMM 2400 taught by Professor Staff during the Spring '11 term at SPSU.
- Spring '11