Chapter 3 notes

Chapter 3 notes - differentiate very similar products by...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3 Mission statement: which sets out the organizations basic purpose for being - good mission statement should focus on a few key goals rather than embracing everything. Competitive environment: affects the number and types of competitors the marketing manager must face and how they behave. -marketing managers cant just adopt the same good marketing strategy being used by other firms. Competitor free: break through opportunities Monopolistic competition: marketing managers sometimes try to
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: differentiate very similar products by relying on other elements of the marketing mix.-avoid head on competition is to find new or new or better ways to satisfy customers needs and provide value-competitor analysis: an organized approach for evaluating the strengths and weakness o current or potential competitors marketing strategies-initially step in competitor analysis is to identify potential competitors. Competitive Rivals: firms that will be the closest competitors ....
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online