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Unformatted text preview: differentiate very similar products by relying on other elements of the marketing mix.-avoid head on competition is to find new or new or better ways to satisfy customers needs and provide value-competitor analysis: an organized approach for evaluating the strengths and weakness o current or potential competitors marketing strategies-initially step in competitor analysis is to identify potential competitors. Competitive Rivals: firms that will be the closest competitors ....
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This note was uploaded on 09/21/2011 for the course PA 490 taught by Professor Davies-macla during the Winter '08 term at Grand Valley State University.
- Winter '08