Media10 - Exam 1 Study Guide The exam is at your regular...

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Unformatted text preview: Exam 1 Study Guide The exam is at your regular class time on the day listed in your syllabus. It is multiple‐choice with 50 questions worth two points each for 100 points. You will have 50 minutes to complete the exam. We will use computer‐grading sheets, which I will provide. What the exam covers Chapter 1, Media in a Changing World Chapter 2, Media Impact: Understanding Research and Effects Chapter 3, Books: The Durable Medium Chapter 4, Newspapers: Where Journalism Began Class lectures and discussions What you need to bring No. 2 lead pencil Eraser (if you want one) What to study Key points and terms listed on this study guide. Your lecture notes. Anything we covered in the lectures or class discussions might be on the exam. Re‐read the chapters. Lecture quizzes. I have posted them online for you to review. Sample question: The First Amendment guaranteeing freedom of the press stemmed from the trial of newspaper editor John Peter Zenger, who was accused of seditious libel. What is seditious libel? a. knowingly printing false accusations b. printing false accusations even though believing them to be true c. defaming a public official’s character in print d. advocating civil disobedience in print Rules on taking the exam Be on time. You will not receive extra time if you arrive late. If you arrive more than 10 minutes late, I reserve the right not to let you take the exam. Also, once everyone in the room turns in an exam, I am leaving regardless of how much time is left in our time slot; if you have not arrived by then, you will receive a zero for your score. Turn off all electronic devices, including cell phones. Do your own work. The academic community regards plagiarism and other forms of academic dishonesty as extremely serious matters, with serious consequences. Violations of the university's academic integrity policy may result in a failing grade, a notation of a violation of academic integrity on your transcript and suspension from the university. You are encouraged to read the university policy at If I suspect plagiarism or other forms of academic dishonesty, I will follow the procedures and policies governing student behavior as outlined in the Acts of Academic Dishonesty and Misconduct of Oklahoma State University and the Board of Regents. Be considerate of others. When you leave the room after completing your exam, please do so quietly. Don’t let the door slam behind you. Makeup exams will only be allowed for those with documented absences according to the policy explained in the syllabus. Makeup exams may be in essay format. This is the first of four exams in this course. It is worth 100 points. Good luck, and I will see you on test day. Chapter 1: Media in a Changing World • Media literacy • Media criticism • Basic model of mass communication – Know the parts and what each term means • How the U.S. dominates global media • What is cultural imperialism? • What is culture and what are some American values? • What three things do people in other cultures think Americans are? • Models of media and government around the world • The rights guaranteed Americans in the First Amendment • Other terms: – Communication – Censorship – Conglomerates – Convergence – Cross merchandizing – Fourth Estate – Mass communication – Media – Mediated communication – Medium – Prior restraint – Synergy – Vertical integration – Horizontal integration – Combined integration – Selective exposure Chapter 2: Media Impact • Videos: – Know the seven questions from “The Mean World Syndrome” • What were the: – Payne Fund Studies • What did they study? • Main findings • What is modeling? – People’s Choice study • What did it study? • Main findings • What are opinion leaders and two‐step flow? – Psychological consistency • Selective exposure • Selective perception • Selective retention – “Why We Fight” films (American Soldier Studies) • What did they suggest about media effects? – National Commission on the Causes and Prevention of Violence • • What were its findings on TV violence? • Desensitization Other terms: – Agenda setting – Framing – Propaganda – Random sampling – Theory – Bullet theory – Two‐step flow – Multistep flow – Social learning theory (modeling) – Modeling – Socialization – George Gerbner and his cultivation theory – Cumulative effects theory – Uses and gratification theory – Third‐person effect – Catharsis theory – Powerful‐effects model – Minimal‐effects model – Mixed‐effects model Chapter 3: Books • History of book publishing – Papyrus – Parchment – Codex – Gutenberg – Books in America • Popular literature in Colonies – “The Bay Psalm Book” • Who founded the first public library? Where? • Universal education – What was the standard book used for decades? • Paperback books – Dime, pulp novels – Public domain – Romance novels – Trade paperbacks • Types of books – What books comprise each category? • Trade • Educational • Reference • Professional • Publishing business – Who does what? • Acquisitions editor • Development editor • Copy editors • Design managers – Royalties Three factors that influence book buying Why books still matter: how this is illustrated by . . . • Public affairs books • Trade books • Textbooks – New forms of books • Audiobooks • e‐books What are the five types of readers Booksellers – Megastores – Independents – Online sellers • • What is bookmatcher? Ownership in publishing – International media conglomerates Book Censorship – What are two outcomes of challenging a book? – – • • • • Chapter 4: Newspapers • What is seditious libel? – Know the Zenger case and freedom of the press • What was the partisan press? • Know about the penny press – Benjamin Day and New York Sun • What is the Associated Press and why was it formed? – Objectivity • What is the inverted pyramid style of writing? Who popularized it? • Yellow journalism – William Randolph Hearst – Joseph Pulitzer • USA Today – What are the other three national dailies? • Newspaper departments – Editorial staff – Advertising – Circulation – Production • What are feature syndicates? • What is the Audit Bureau of Circulation? • What is the age of the average newspaper reader today? • Diversity – What percent of daily newspaper journalists are African‐American, Hispanic, Asian‐American or Native American? • Other newspaper terms to know: – Byline – Chain – Ethnic press – Hard news – Investigative journalism – Newshole – – – – • What percent of the newspaper is it? Newsprint Op‐ed page Public journalism Tabloids ...
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This note was uploaded on 09/22/2011 for the course MC 1143 taught by Professor Staff during the Fall '11 term at Oklahoma State.

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