September 15 Intro to Mass Comm Theory

September 15 Intro to Mass Comm Theory - 9/15/10...

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9/15/10 Introduction to Communication Theory Thinking About Theory and Research Approaches to Knowing: How Do You See (and talk about) the World? 1. Positivistic approach (empirical) a. Objective truth (T) b. Deductive approach c. truth = fact 2. Interpretive approach: worldview sees truth as contextual and socially constructed. a. Truth is always contextual (a matter of perspective and consensus) i. 1492 Columbus discovered the Americas. ii. 1492 Columbus led the invasion of the Americas. 1. Here we have two different statements but which is true? Both, depending on perspective and consensus. b. Criticism of this approach is that anything can be true. i. But this is not true always, i.e., in 1972, Columbus first arrived in the Americas. c. Truth = fact + meaning (meaning is always subjective). d. Humans create their own realities or at least their understanding of reality – through language (socially, constructed, social construct). e.
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September 15 Intro to Mass Comm Theory - 9/15/10...

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