September 29Cognitive Dissonance Theory

September 29Cognitive Dissonance Theory - September 29...

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September 29Cognitive Dissonance Theory 1) Revision to Theory: Responsibility and Choice a) Joel Copper: we experience dissonance when we feel responsible for harmful outcomes to other people. b) Wickhand & Berhim: we experience dissonance if we believe there’s a choice. c) Milgram’s Obedience to Authority experiments (inspired by the Trial of Adolf Eichmann): she said he didn’t kill anybody in the Holocaust; he was just following order. i) In the experiment, participants were asked to administer a range of electric shocks to subjects. ii) Milgram found the majority of participants (65%) were willing to administer shocks all the way up to 450 volts potentially lethal. iii) Participants justified actions by claiming they were obeying authority. iv) Milgrams experiments suggest that if people can find a way to convince themselves they are not responsible for the outcome or have no choice, they can rationalize almost any behavior (even murder). v)
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September 29Cognitive Dissonance Theory - September 29...

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