September_22Cognitive Dissonance Theory

September_22Cognitive Dissonance Theory - September 22,...

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September 22, 2010 Cognitive Dissonance Theory 1. Basic terminology – cognition, cognitions, irrelevant, consonant, dissonant, cognitive dissonance a. Cognition b. Cognitions: ways of knowing, beliefs, judgments, and thoughts. c. Irrelevant: two elements that have no meaningful relation to each other. d. Consonant: two elements in equilibrium with one another. e. Dissonant : two elements is disequilibrium with each other. f. Cognitive dissonance : feeling of discomfort resulting from inconsistent attitudes, thoughts and behaviors. Aversion motivator: anything that we seek to avoid (i.e., pain) 2. Leon Festinger’s Theory a. Experience distress when they become aware that they hold 2 conflicting of logically inconsistent cognitions. b. Naturally avoid discomfort/pain. c. Avoid holding conflicting inconsistent cognition. d. Reduce dissonance by changing their behavior or changing beliefs so their cognition are harmonious. 3.
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September_22Cognitive Dissonance Theory - September 22,...

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