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Unformatted text preview: Chapter 5 Facts Can Save Your Life I. The Grey Goose Effect Higher prices predispose us to think that a product is better, even when its not. Peter C. Riesz found that the correlation between quality and price is near zero. Price had very little if anything to do with quality; the cheaper product was the better one about half the time. I I. Selling False Hope It can put you in the hospital. I I I. What Really Kills Women? The plain fact is women are nine times more likely to die of heart disease, and more than twice as likely to die from stroke. Lung cancer kills far more women than breast cancer, and so do other chronic lung diseases, such as emphysema. We get spun by mistaking how often we hear about something for how often it really occurs. Psychologists call this effect the availability heuristic, a mental bias that gives more weight to vividness and emotional impact than to actual probability. IV. Dangerous Ignorance Psychologists call this gap between perception and facts pluralistic ignorance. V. Facts Change History Mistaking the true attitudes of others might have contributed to the rash of business scandals and corporate crime that started coming to light in 2001. V I. Fighting Words Getting the facts wrong can-in fact, often does-lead to the worst of human calamities war....
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This note was uploaded on 09/22/2011 for the course COMMUNICAT 101 taught by Professor N/a during the Fall '08 term at SUNY Albany.
- Fall '08