OperationStrategy

OperationStrategy - Operations Strategy Policies that...

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Operations Strategy olicies that s pport the corporate strateg Policies that support the corporate strategy
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How did Toyota make it? GM fell behind Toyota in 2008 U.S. carmaker loses sales crown to Asian rival after 77-year reign msnbc.com news services pdated 11:50 a m ET Jan 21 2009 updated 11:50 a.m. ET Jan. 21, 2009 Globally, GM sold 8.35 million cars ncluding joint ventures in China) and (including joint ventures in China) and Toyota sold 8.97 million cars in 2008. ( In 007 the numbers are 9 369 million versus 9 366 2007, the numbers are 9.369 million versus 9.366 million ) ISMT 161 – S. M. Ng 2
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Strategy of an organization | What is strategy? z In the simplest words, strategy is “ what to do and what not to do .” (M. Porter) () | Originated from the Greek word, strategos , a general’s battle plan | The strategy of an organization defines the business in which the organization will participate nd specifies how key organization resources will a d spec es o ey o ga a o esou ces be acquired and allocated. ISMT 161 – S. M. Ng 3
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Corporate Strategy Explained The market | Which market segment the company wants to sell its product? | At what price the company wants to sell its product? | At what quality level for its product the company wants to sell? | ….. ISMT 161 – S. M. Ng 4
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Operations strategy | Operations strategy z The design, development and management of business processes that will enable a firm to produce and deliver pp the products specified by the business strategy. (Put it in
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This note was uploaded on 09/21/2011 for the course COMP 4631 taught by Professor Ding during the Fall '11 term at HKUST.

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OperationStrategy - Operations Strategy Policies that...

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