Course Hero Logo

marketing .docx - 1. Donald E. Petersen, chairman of the...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 out of 1 page.

1.Donald E. Petersen, chairman of the board of Ford Motor Company,remarked, “If we aren’t customer driven, our cars won’t be either.” Explainhow this statement reflects the marketing concept.
2.“People don’t know what they want—they only want what they know.” -How does this statement apply to marketing?
End of preview. Want to read the entire page?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
NoProfessor
Tags
Marketing, Ford Motor Company, Philip Morris

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture