Syllabus-PR+Principles-Fall+2011

Syllabus-PR Principl - Rutgers University School of Communication Information Department of Communication Syllabus Principles of Public Relations

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Rutgers University School of Communication & Information Department of Communication Syllabus Principles of Public Relations 192:365:01 Fall 2011 Prerequisites: 192:200 – Communication Theory 192:201 – Interpersonal Communication 192:300 – Communication Research Open to Juniors & Seniors Class Hours: 1:10 – 2:30 p.m. Monday & Wednesday Classroom: CI 212 Instructor: Jack Grasso (Appendix 1) Telephone: 908-781-6424 E-mail: jgrasso@scils.rutgers.edu or jackgrasso@optonline.net Office Hours: Available up to one hour before each class and up to a half hour afterward or by appointment Course Schedule: Appendix 2 Course Description Basic principles and policies of public relations and; includes theoretical underpinnings, history, ethics, use of research, value & roles, relationship with media, basic organizational & strategic planning, tactical executions, and message strategies of public relations .- Course Catalog This course is an introduction to public relations principles and concepts. It is fundamental to further studies in public relations and the broader field of strategic communication. Students will learn not only about the theories that underpin the practice of public relations but will acquire a level of familiarity with how these theories are applied in the real world of public relations as a profession. Students are introduced to the history and development of public relations, to the range of responsibilities and functions that public relations practitioners assume in a variety of organizations, and to the significant issues and trends that shape and will continue to influence the practice of public relations. The course will emphasize “best practices”, ethical conduct and the importance of broad perspective and critical thought. Course Goals and Objectives Goal: Analyze the practical application of communication theory as it relates to the discipline of public relations. Objectives: Be able to define public relations in the context of strategic communication, understand its history and describe how it is practiced in large and small public and private corporations, non-profit organizations and public relations agencies. more…
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Principles of PR/Syllabus/Fall 2011 Goal: Employ a range of basic searching and identification techniques, analysis and problem solving, and synthesizing tools to achieve specific goals. Objectives: Understand the fundamentals of public relations including commonly used terminology, the use of research, the importance of ethics, the role of the public relations practitioner as a counselor, the concept of persuasion, the creation of campaigns and the distinction between strategies and tactics. Be able to explain how public relations is part of the strategic planning and management process and how it relates to and supports other disciplines within an organization such as marketing, human resources, investor relations, public policy, etc.
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This note was uploaded on 09/23/2011 for the course COMM 365 taught by Professor Grasso during the Spring '11 term at Rutgers.

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Syllabus-PR Principl - Rutgers University School of Communication Information Department of Communication Syllabus Principles of Public Relations

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