Pseudo Science 1. Qualities Stagnation – Tradition vs. advancementUplifting Beliefs – Holistic Organic / NaturalIncoherence – Extraordinary claims – even in the face of science General to specific “Supports a Healthy Immune System”“lose up to 20 lbs in a week”Simplistic and Certain – Break down “science words” to lay words – and add Conviction/attitudeDisease has a simple cause so it should have a simple cure – ie. honeyAll disease has a single cause – and therefore a single cure2. MethodsAvoids falsification – excuses, changing endpoints, “everyone knows”, “hundreds of years can’t be wrong”Overreliance on confirmation - EmotionCorrelation means causationNo scrutiny – no clinical observation or examination Define selection criteria after population is gathered (the people who have been successful)