Unformatted text preview: to make. They could either make a game, an app for business, or an app for education. They do not know which app category would boom in the next 6 months… There are three possible trends that could affect the sales of their app Trend / Chance of Happening Trend A 15% Trend B 65% Trend C 20% Game $200 $600 $900 Business $800-$350 $850 Education $400 $400 $1,150 They have the option to pay Apple $500 in order to gain access to the past sales data of iPhone Applications. Having this information would let them predict with 100% certainty which trend will likely occur. Should they purchase the access to this data? Why? Show the tables for computing the EVPI....
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- Spring '11
- Aftermath Entertainment, total revenue equation, iPhone Applications.