Study Guide Quiz 1

Study Guide Quiz 1 - Introduction to E-Commerce I....

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Introduction to E-Commerce I. Definitions A. E-commerce: the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet B. B. E-business C. E-tailing II. Classification of EC A. B2B - business to business; selling, buying between business B. B2C (e-tailing) - retailing on the web - business to consumer C. Others 1. B2B2C - business sells to another business who sells to consumers 1. Mary Kay 2. Sam's Club 2. C2C - consumer to consumer 1. Ebay 2. Auction sites 3. C2B - consumer to business 1. consumer intiates the business, names the price 4. P2P marketing - person to person 1. social networking marketing 2. people talk about their opinions on products - way of promotion III. U.S. Etail sales Chart A. steadily increasing from 2008 to estimates from 2014 B. behind growing etail sales there are a growing number of Internet users C. our of 52 countries in Asia, only 12 are considered developed, which accounts for the low internet penetration rate 1. scandinavian countries have really high internet penetration IV. Internet Users A. more than 75% of the US population are online B. 90% of internet users use search engines to find products, services or information C. women dominate online shopping D. education level is falling 1. in 2007, internet users had high income level, were very intelligent 2. but now, more people are using internet (young children) 3. average income level is about 63,000 now E. every 24 hours, 175 million active Facebook users share about 500 million pieces of content V. Top Search Engines 2010 A. Google (71%)
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B. Yahoo (14%) C. Bing (10%) D. Ask (2%) E. AOL (1%) VI. top 10 global sites A. Google B. MSN/Windows Live/Bing C. Facebook D. Yahoo E. Microsoft VII. interesting new stats A. 40% of us smartphone owners ocmpare prices on their mobile device while in store, shopping for an item B. 84% of 25-34 yr olds have left a favorite website because of intrusive or irrelevant advertising C. 57% of businesses have acquired a customer through their company blog D. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook E. Companies that blog get 55% more web traffic VIII. Top 10 Online Retailers 2009 A. Amazon B. Staples C. Apple D. Dell E. Office Depot F. Walmart 1. Walmart is number one retailer in the world IF you combine internet and store sales G. Sears H. QVC I. Officemax J. CDW K. Macys ((17th IX. Favorite Etailers 2010 - based on peoples opinions A. Amazon B. walmart C. ebay D. Bestbuy E. JCPenney F. Target G. Kohls X. What Sells Well on the Internet A. books
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B. clothing C. airline tickets D. electronic equipment E. tours/hotel reservations F. cosmetics G. event tickets H. computer hardware I. People would not but the following products without consulting online review 1. consumer electronics, a car, telecommunication service, cosmetics, medication XI. History of EC A. Began in the early 1970s 1. originally developed for military use
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Study Guide Quiz 1 - Introduction to E-Commerce I....

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