Introduction to Ecommerce

Introduction to Ecommerce - I ntroduction to E-Commerce I....

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Unformatted text preview: I ntroduction to E-Commerce I. Definitions A. E-commerce: the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet B. B. E-business C. E-tailing I I. Classification of EC A. B2B - business to business; selling, buying between business B. B2C (e-tailing) - retailing on the web - business to consumer C. Others 1. B2B2C - business sells to another business who sells to consumers 1. Mary Kay 2. Sam's Club 2. C2C - consumer to consumer 1. Ebay 2. Auction sites 3. C2B - consumer to business 1. consumer initiates the business, names the price 4. P2P marketing - person to person 1. social networking marketing 2. people talk about their opinions on products - way of promotion I I I. U.S. Etail sales Chart A. steadily increasing from 2008 to estimates from 2014 B. behind growing etail sales there are a growing number of Internet users C. our of 52 countries in Asia, only 12 are considered developed, which accounts for the low internet penetration rate 1. Scandinavian countries have really high internet penetration IV. I nternet Users A. more than 75% of the US population are online B. 90% of internet users use search engines to find products, services or information C. women dominate online shopping D. education level is falling 1. in 2007, internet users had high income level, were very intelligent 2. but now, more people are using internet (young children) 3. average income level is about 63,000 now E. every 24 hours, 175 million active Facebook users share about 500 million pieces of content V. Top Search Engines 2010 A. Google (71%) B. Yahoo (14%) C. Bing (10%) D. Ask (2%) E. AOL (1%) VI. top 10 global sites A. Google B. MSN/Windows Live/Bing C. Facebook D. Yahoo E. Microsoft F. YouTube G. Wikipedia H. AOL Media Network...
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Introduction to Ecommerce - I ntroduction to E-Commerce I....

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