Kennedy journal 2

Kennedy journal 2 - Page# Write your paraphrases/summaries...

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Page# Write your paraphrases/summaries from the reading here: Write your personal opinions and thoughts in response here: p. 16- 17 ¶ 2 At the turn of the 20th century many corporations were merging and becoming huge corporations. The public began to fear these new economic giants and the power they had over society. Public discontent was at a high and there was even talk of breaking apart these huge corporation. Therefore, it was necessary to adopt a new way of dealing with public relations. There must have been many disadvantages for small businesses because these new giant corporations were taking over everything. Since this was the beginning of the merging trend and prior to this such large companies were never heard of they did not properly manage them. Thus, people became enraged and frightened by these new mammoth corporations. I remember when AT&T bought Cingular I was unsure of the new company's future if they would provide the same level of performance they did before. p. 17- 18 ¶ 1,1 Bakan uses AT&T to show how companies went on campaigns to better their public relations. AT&T from the turn of the century till the 1930's announced itself as a friendly, loveable, personable company. It featured employees and everyday people in its advertisements to show the human side that many felt was lost due to the corporations sheer size. Soon other huge corporations followed AT&T's example. GM for example called their selves a "family" and tried to distance their selves from the term corporation which had a great deal of negative connotation built around it. I think AT&T used a very successful strategy to get into people's lives and hearts. They gave the impression they were friendly, loveable, and touchable. It was a big change for corporations to go from small "one man" to huge conglomerations of several small corporations. Thus, it was imperative that somehow they got across they were still human and that they did things in the interest of people not just to gain revenues and power. Their target is the people so they had to make them like them not just use them because they were the only game in town. p. 18- 19 ¶ 2,1 Bakan states that by the end of World War I a new trend in business called "New Capitalism" was on the rise. It was revolutionary, in that now workers would be given better wages and working conditions, things demanded by veterans returning home, and by mobs requesting that the government weaken the ever growing power of corporations. Litchfield head of Goodyear was a champion of the "New Capitalism" he gave his workers a say so in the company setting up a judicial system modeled after that of the U.S. government. For he felt that is capitalism were to continue to exist and grow then the worker management relation was going to have to change. The corporations in the "New Capitalism" trend started to consider the
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Kennedy journal 2 - Page# Write your paraphrases/summaries...

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