Unformatted text preview: Not much supply is needed for dating service companies; therefore, the price pressure from suppliers is relatively low. 4. The threat of substitute products and services: High Online dating service is emerging because the setup cost for websites is low and customers found them easy to use. Hundreds of match making websites were registered everyday, which could harm eight at eight greatly. 5. The intensity of rivalry among competitors in an industry: High Since the number of providers is increasing greatly, companies are investing more money on advertisement and adding more value to the service....
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- Spring '11
- Online dating service, Dating system, Matchmaking