Unformatted text preview: was an excellent strategy for P&amp;G because their products served a universal need the world over and thus merely due to different international tastes the product was modified without changing the essentials of the product itself. This was the ideal strategy in the past since there were heavier trade barriers and each country was a separate market. However, as global barriers began to decrease in the 1980s and enterprises were expanding internationally at an increasing rate. Thus, Procter &amp; Gambles strategy was no longer optimal for maximization of profits and P&amp;G began to loose their market share. Hill, C.W. (2007). International Business. New York, NY: McGraw-Hill/Irwin...
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- Spring '11
- Marketing, Procter & Gamble, heavier trade barriers, later Asian markets, different international tastes