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Unformatted text preview: which creates value for consumers and organizations through integrated production and distribution of products. Examines the marketing process in the context of the global, cultural, economic, legal/regulatory environment. Examines ethical and socially-responsible marketing and the impact of information technology. Prerequisite: Junior standing. At Manhattan, I took an extensive course in Marketing: Marketing 201, Essentials of Marketing and the description is as follows from the website: This will be on the next page...
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This note was uploaded on 09/24/2011 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.
- Spring '09