Unformatted text preview: well as some web development will be used in many of the marketing classes. 201. Essentials of Marketing. This course provides the student with an understanding of modern marketing practice, philosophy, advantage, marketing mix decisions, market segmentation, product positioning, buyer psychology and behavior, and new product development. Computer simulations and cases are used to demonstrate real-life applications. (Cr. 3) As you see, the courses are VERY similar, and I think it is unfair that the numbers attached to this course should deter me from getting credit. My professor's email address is [email protected] Thanks, Ashley Fitzpatrick...
View Full Document
- Spring '09
- Marketing, marketing mix decisions, Ashley Fitzpatrick, competitive market position, modern marketing practice, statistical computer-based program