MASS COMMUNICATION-MEDIA-MANAGEMENT.pdf - MAC 412 MEDIA...

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MAC 412 MEDIA MANAGEMENT 100 NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: MAC 412 COURSE TILE: MEDIA MANAGEMENT
MAC 412 MODULE 5 101 MAC 412 MEDIA MANAGEMENT Course Team Dr. Nwafor Kenneth Adibe (Course Developer/Writer) Ebonyi State University Dr. Charles Onwunali (Course Editor) UNILAG Dr. Jonathan E. Aliede (Programme Leader) NOUN NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE GUIDE
MAC 412 MEDIA MANAGEMENT 102 National Open University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island, Lagos Abuja Office 5 Dar es Salaam Street Off Aminu Kano Crescent Wuse II, Abuja E-mail: [email protected] g URL: g Published by National Open University of Nigeria Printed 2014 ISBN: 978-058-696-2 All Rights Reserved
MAC 412 MODULE 5 103 CONTENTS PAGE Introduction ………………………………………………… iv Course Aims ……………………………………………….. iv Course Objectives ………………………………………….. iv Working through the Course ……………………………… v Course Materials …………………………………………... v Study Units ………………………………………………… v Textbooks and References ………………………………… vi Assignment File …………………………………………….. vii Assessment …………………………………………………. vii Tutor-Marked Assignments ………………………………… viii Final Examination and Grading …………………………… viii Presentation Schedule ……………………………………… viii Course Marking Scheme …………………………………... ix Course Overview …………………………………………... ix How to Get the Most from this Course ……………………. x Reading Section …………………………………………… .. xi Facilitators, Tutors and Tutorials ………………………… .. xii Summary …………………………………………………... xiii
MAC 412 MEDIA MANAGEMENT 104 INTRODUCTION MEDIA MANAGEMENT (MAC 412 ) is a one-semester, three-credit unit course. It is designed to acquaint you with the knowledge, principles and skills of mass media organisation management. The course highlights the general philosophy of management and management theories, and their practical applications in contemporary media organisation management. This course guide is designed to equip students with the necessary information about the content of the course and the needed materials for a proper understanding of the subject matter. There is also provision for tutor-marked-assignments and students are advised to handle this with all seriousness. COURSE AIMS The main aim of this course is to teach the most result-oriented ways of managing mass media organisations (with their peculiarities) viz-a-viz the contemporary business environment and the Nigerian business landscape in particular. Management functions and managerial skills would be discussed. Management theories and communication lines in media organisations would be examined. Issues on handling organisational grievances, complaints and conflict management as well as ethics and social responsibility in media management would be highlighted.

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