gm body - PROJECTINTRODUCTION Our company is S&T Sdn...

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PROJECT INTRODUCTION manufacturing in the production of Soya Milk and Taufu-Fa under the brand name of “F- Soy”. With the potential of our company, we decide to enlarge our company by invest in  new market which is the potential market in Ukraine- Kiev. For information, in Ukraine,  the  lack   of  supply   of  Taufu  and   Soya  Bean  in   the  market  and   the  rise  of  public  awareness of the nutrients contained in the food, the demand for this food is higher.  PROJECT OBJECTIVE The main objective of our project is how to create a new product and promote it in the  right country. From doing this project, we can learn on: How to analysis a new market situation (The 5C’s). Step on arranging the product line. How to analysis about market segmentation, target market and positioning  strategies. How to choose the entry mode.  Market strategies to invest in new market. Marketing mix (The 4P’s). 1
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CORPORATE PROFILE  Soya   Milk   and   Taufu-Fa   under   the   brand   name   of   “F-Soy”.   These   products   are  beverage products are manufacture using the freshest ingredients in order to maintain  the natural delicious taste and flavor. Strict hygiene standards that are maintained at all  time and stringent quality control ensure the high quality of all products. Continuous  as well as to keep abreast of the market trends. Perhaps one reason why the F-Soy products range is such a favorites is due to  our commitment to anticipating consumer needs and proving customer satisfaction. OBJECTIVE 1. Exploiting market potential and growth. 2. Gaining scale and scope return at home.  3. Diversifying markets by adding new markets to the company portfolio. CORPORATE CORE VALUES 1. DISCIPLINE Honest, ethical and adhering to rules, regulations, policies and standards.  2
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Behavior Follow company rules, regulations, policies and industry and statutory standards. Honest when managing and handling company goods and business. Do not abuse one authority and position in the company.  2. HIGH STANDARD To strive and achieve best business practices. Behavior
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gm body - PROJECTINTRODUCTION Our company is S&T Sdn...

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