Week1_Lecture_Hirschey_Ch01

Week1_Lecture_Hirschey_Ch01 - FUNDAMENTALS OF FUNDAMENTALS...

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    FUNDAMENTALS OF FUNDAMENTALS OF MANAGERIAL ECONOMICS MANAGERIAL ECONOMICS 8 8 th th Edition Edition By By Mark Hirschey Mark Hirschey
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    Introduction Introduction Chapter 1 Chapter 1
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    Chapter 1: Introduction Chapter 1: Introduction (Learning Objectives) (Learning Objectives) After studying this chapter, you should be  able to: Understand the usefulness of Managerial  Economics. Explain the theory of the firm: Expected value  maximization. Contrast business profit to economic profit. Describe various profit theories. Explain the role of a business in a society. Know the structure of this textbook.
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  KEY CONCEPTS KEY CONCEPTS managerial economics theory of the firm expected value  maximization value of the firm present value optimize satisfice business profit normal rate of return economic profit profit margin return on stockholders'  equity
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This note was uploaded on 09/25/2011 for the course BSAD 314 taught by Professor Staff during the Spring '10 term at SUNY Canton.

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Week1_Lecture_Hirschey_Ch01 - FUNDAMENTALS OF FUNDAMENTALS...

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