A survey is a way of collecting important information

A survey is a way of collecting important information - A...

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A survey is a way of collecting important information, facts, data or opinions for the purpose of analyzing (dictionary reference.com). The most common methods of surveys are telephone, questionnaires, and personal interview surveys. Telephone surveys are the least expensive of the three surveys. People are more apt to answer questions to the survey honestly since there is no face to face contact. Questionnaires are generally in paper form which requires the client to fill out. This method of survey can be mailed out and returned, however, people fill them out at their own convenience so they survey may or may not get sent back, or received too late ( www.socialresearchmehods.net ). Personal interviews are face to face and can be costly to the company, and take time ( www.stat.wmich.ed ). During the face- to- face interview, the client’s reaction can be observed. The client may be hesitant to answer questions honestly, and feel like their time is being invaded. People today are concerned about the privacy of their personal information.
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This note was uploaded on 09/26/2011 for the course BUSN 101 taught by Professor Smith during the Spring '11 term at AIU Online.

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A survey is a way of collecting important information - A...

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