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Barbara Ryals MKT305 IP 2

Barbara Ryals MKT305 IP 2 - Unit 2 Individual Project...

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Unit 2 Individual Project 1 Running head: UNIT 2 INDIVIDUAL PROJECT MKT305-1005A-02 by Barbara Ryals Brand Building Joseph Shull November 21, 2010
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Unit 2 Individual Project 2 Abstract When marketing products, it is important to know what the consumer wants and what they need. Gain Laundry detergent is the product used during this project. We will learn why Gain is one of the largest laundry detergents on the marketing today. The introduction of adding a fragrance to Gain is what the consumer wants.
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Unit 2 Individual Project 3 Brand-Building After speaking with my daughter-in law, the name brand product she is loyal to is, Gain liquid laundry detergent. She likes the different scents and the matching dryer sheets. She feels that Gain products have better deals that Tide, and have a larger selection of fragrances. Coupons for Gain products are easier to find that other brands of laundry detergent. This product leaves clothes with a soft, clean, and refreshing smell that can be noticed by the people around you. Gain was not always her product of choice. During the interview she mentioned she use to buy cheaper non brands of laundry detergent, but she had to use more to get better results, so she felt it was costing more than buying brand name detergent. Some of the power detergents stuck to her clothes and soap would still be on the clothes even after dryer. So you know what that means. Clothes had to be rewashed. Our days are busy enough without having to rewash the laundry. Before switching to Gain, Tide was a favorite until the price kept increasing. Tide is limited to basically the same scents. Even when Tide is on sale, it does not beat the cost of Gain. Take a coupon to the store, and Gain is still cheaper than Tide.
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