Jaycen Swedeen unit 3 project

Jaycen Swedeen unit 3 project - Unit 3 Individual project...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Unit 3 Individual project Running head: Unit 3 INDIVIDUAL PROJECT BUSN105-1003A-289 BY JAYCEN SWEDEEN MARKETING MIX WILBE ORTIZ August 8, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Unit 3 Individual project ABSTRACT We will discuss a product we have chosen and why this product is interesting to us. We will also go over the marketing mix which includes price, product, place and promoting of this product of interest. Last we will give reason why these 4-p are important when marketing this product.
Background image of page 2
Unit 3 Individual project MARKETING MIX Marketing Mix is when you combined price, product, place and promotion (4-p’s of marketing) together to sell a product.(Lake, 2011) The product that I have chosen for this project is hair clippers. The reason for choosing this product is because I have had previous experience in selling hair clippers. It has a wide market value do to the everyday use of hair clippers by the consumers. In promoting our product we are going to use a direct marketing method. Direct marketing is a sales technique used to approach potential customers directly with a product. On the hair clipper box, it displays the entire product and also has a suggested retail price of $19.95. The price on the box can act as a bargaining tool in using a direct market method because even
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

Jaycen Swedeen unit 3 project - Unit 3 Individual project...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online