Chapter 10 - CHAPTER 10 Elections and Campaigns OBJECTIVES...

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CHAPTER 10 Elections and Campaigns OBJECTIVES This chapter focuses on the process of campaigning involved in each type of election. After reading and reviewing the material in this chapter, the student should be able to do each of the following: 1. Demonstrate the differences between the party-oriented campaigns of the nineteenth century and the candidate-oriented ones of today, contrasting the major elements of successful campaigns. 2. Discuss the importance of campaign funding to election outcomes, the major sources of such funding under current laws, and how successful reform legislation has been in removing improper monetary influences from United States elections. 3. Outline the processes for electing presidents and for electing members of Congress, and discuss how the major differences between the two types of contests shape who runs and how it affects their campaign strategy. 4. Describe what the Democrats and Republicans each must do to put together a successful national coalition to win an election. 5. Outline the major arguments on either side of the question of whether elections do or do not result in major changes in public policy in the United States. OVERVIEW Political campaigns have become increasingly personalized, with little or no connection to formal party organizations. Party influence has decayed as a result of the widespread adoption of the direct primary, the increasing influence of the media, and the workings of campaign finance law. Today, candidates face the problem of creating a temporary organization that can raise money from large numbers of small donors and mobilize enthusiastic supporters; they must win the nomination by appealing to the party faithful while not losing their ability to recruit moderate and independent voters in the general election. Election outcomes can have important effects on public policy, especially during critical, or realigning, elections. On these occasions, new voters enter the electorate in large numbers, old party loyalties weaken, and/or a crucial issue splits the majority party. CHAPTER OUTLINE WITH KEYED-IN RESOURCES I. Campaigns, then and now A.Then: Campaigns for the nomination were nearly nonexistent. 1. Nineteenth century: congressional members from party caucus picked candidate 2. After nominating conventions replaced caucuses, local party leaders or bosses selected candidate. B. Now: Candidates must orchestrate a highly structured campaign 1. Run by large staff: a) Media consultants create advertisements and buy air time from media outlets. b) Direct-mail firms design and produce promotional materials for fund-raising purposes. c) Polling firms survey voters on their attitudes toward issues and candidates and run focus groups. d)
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This note was uploaded on 09/24/2011 for the course MATHE 32341 taught by Professor Mac during the Spring '11 term at Delaware Tech.

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Chapter 10 - CHAPTER 10 Elections and Campaigns OBJECTIVES...

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