CH.1 MKT461 - Global Marketing Management, 5e 1 Chapter 1...

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Global Marketing Management, 5e Chapter 1 1 Chapter 1 Globalization Imperative
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Chapter Overview Chapter 1 2 A. Why Global Marketing is Imperative B. Globalization of Markets: Convergence and Divergence C. Evolution of Global Marketing
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Introduction Chapter 1 3 Products have been traded across borders throughout recorded civilization, extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy). World trade grown from $200 billion to more than $17 trillion in last 30 years (1980-2010)
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Introduction (Cont’d - 2) Chapter 1 4 Big Emerging Markets (BEMs): (next 10-20 years, many opportunities in global business) h Chinese Economic Area (CEA : China, Hong Kong region, Taiwan) h India h South Korea h Mexico h Brazil h Argentina h South Africa h Poland h Turkey h Assoc. of S.E. Asian Nations (ASEAN : Indonesia, Brunei, Malaysia, Thailand, the Philippines, and Vietnam)
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A. Why Global Marketing is Imperative Chapter 1 . 5
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This note was uploaded on 09/26/2011 for the course MAR 08 taught by Professor Staff during the Spring '08 term at Youngstown State University.

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CH.1 MKT461 - Global Marketing Management, 5e 1 Chapter 1...

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