CH.2 MKT461 - Global Marketing Management 5e 1 Chapter 2...

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Global Marketing Management, 5e Chapter 2 1 Chapter 2 Economic Environment
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Chapter Overview Chapter 2 2 A. Intertwined World Economy B. Country Competitiveness C. Evolution of Cooperative Global Trade Agreements D. Information Technology and the Changing Nature of Competition E. Regional Economic Arrangements F. Multinational Corporations
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Exhibit 2-1: Growth in the Volume of World Merchandise Trade and GDP, 1997 - 2007 Chapter 2 3
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According to the World Trade Organization (WTO), the top five merchandise exporting countries in 2008 were: Germany ($1,530 billion), China ($1,465 billion) United States ($1,377 billion) Japan ($777 billion) France ($630 billion) Chapter 2 4 Introduction
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Exhibit 2-2: Top 10 Exporters and Importers in World Merchandise Trade, 2008 Chapter 2 5
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A. Intertwined World Economy Chapter 2 6 1. The larger the country’s domestic economy, the less dependent it tends to be on exports and imports relative to its GDP. 2. Intertwining of economies by the process of specialization due to international trade leads to job creation in both the exporting and importing country. 3. Foreign Direct Investment (FDI) involves investment in manufacturing and service facilities in a foreign country while maintaining “controlling interest” (i.e., management responsibility) 4. Portfolio investment or indirect investment refers to investments in foreign countries that are withdrawable at short notice, such as investments in foreign stocks and bonds.
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Exhibit 2-3: Foreign Direct Investment Inflows, 1980 - 2007 Chapter 2 7
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A. Intertwined World Economy
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