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Unformatted text preview: o Organizational Feasibility o Financial Feasibility • Market Research o Target Market • Business Model Analysis o Core Strategy o Strategic Resources o Partnership Network o Customer Interface • Industry and Competitor Analysis o Five Forces Competitive Analysis Threat of Substitutes Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Among Existing Firms o Competitive Analysis Direct/Indirect/Future Competitors Competitive Analysis Grid • Marketing o Product Attribute Map o Four Ps Analysis Product Promotion (sell benefits, not features!) • PR Marketing Plan • Guerrilla/Viral Marketing Plan Price Place • Financial Analysis o Assumption Sheet o Pro Forma Statements Income Statement Balance Sheet Cash Flow Statement...
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- Winter '10
- Marketing, Feasibility Survey Results