Test 2 Review

Test 2 Review - Test 2 Review Topics Business Model...

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Test 2 Review
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Topics Business Model Industry and Competitor Analysis Financial Feasibility Entrepreneurial Marketing
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Business Model
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What is it? A firm’s business model is its plan or diagram for how it competes, uses its resources, structures its relationships, interfaces with customers, and creates value to sustain itself on the basis of the profits it generates. The term “business model” is used to include all the activities that define how a firm competes in the marketplace.
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How Business Models Emerge
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Core Strategy Strategic Resources Partnership Network Customer Interface Components of a Business Model
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Industry & Competitor Analysis
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Forces Model
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19 Market Size Time Embryonic Technological uncertainty Niche market – selected products for selected markets Participants emphasize problem solving – product as “solution” Growing Customers become better informed Market expands beyond niche More competitors enter Mature Aggressive customers
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Test 2 Review - Test 2 Review Topics Business Model...

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